Solutions

In our Cockpit you can run ex-post reports such as spotlists, reach curves, incremental reach analysis, exact position and reach in block, for your brand and your competitors. These reports already allow you to optimise your campaign ahead of your flight or during the campaign.
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But next to self-serve reports in the Cockpit you can work with our team to get bespoke standardized reports such as special placement index reports, sponsoring analysis, reach and affinitiy rankings for your audience.

For a fully personalised support and insights you can opt for our managed service. We help you get insights within your given TV strategy, or to inform your TV strategy, that allow you to reach your audience more effectively and making sure that your investment is well placed.

TV performance varies among regions, viewing intensities and profiles. To compensate for these variations we transmit reach or ad pressure gaps to line items within your DSP to programmatically compensate for ad pressure gaps in linear TV. This can be done with digital media or Digital Out Of Home Media. We have partnerships with DOOH vendors in Germany. Balancing out your media mix based on linear TV gaps helps you gain SOV advantage or orchestrate your media mix in a targeted way for more effectiveness and a more efficient media mix.

Our Apollo module is the new benchmark for TV campaign planning. Whether the goal is maximum reach in the shortest time, the highest possible conversion or brand building: with our unique algorithm which is based on millions of data points and an extensive database of ex-post TV campaigns and station reach, success in effectiveness and efficiency is guaranteed. The module can be booked as self service, but we also offer campaign planning via Apollo as a managed service.
There are a total of around 39 million TV households in Germany - the ratio between the number of households measured and the number of households actually present is accordingly 1:39. As this is a very high and valid database, we do no extrapolation.

From a subset of the measured households, we have built a new TV viewer dashboard for Germany together with Vodafone. This is representative of households with connected devices which now corresponds to a large proportion of German households. This subset can be used for extrapolations, but we clearly prefer to work with "big & smart data". In the next step, we will therefore also combine panel and overall measurement, i.e. we will use the viewer dashboard data to validate and calibrate the large volume of data.

With our Cockpit data we can run every analysis such as placement index analysis, channel or EPG rankings as well as track campaign performance and analyse past performances for your relevant profile. This allows you to plan for example your channel and daypart mix or special placements based on your specific audience's viewing behaviour reaching them in a more effective way via linear TV.

Track your reach and Share of Voice within your relevant brand profile to then push out digital or DOOH activities to boost your reach in a targeted way, be it locally or nationally, and push for dominating Share of Voice, especially during key sales periods such as Christmas, Easter, Back To School or Black Friday.

Your brand profile will also be built for our Apollo planning tool. By planning your TV campaign on behaviourally defined audiences you can drive maximum reach within your relevant audience and no longer need to rely on demographic proxies. With its algorithm Apollo combines precision targeting with effective reach in the relevant audience.

KPis such as reach, ad pressure, airings, minutes or gross spends of your own campaign and your competitor's campaign can be analysed almost immediately the next day since we feed yesterdays data into our Cockpit overnight and make it available the next morning. So we help you to stay on top of what is going on in your segment on linear TV. We also set up individual reports for you that allow you to track and monitor the market in an easy, fast and simple way. You can either receive these on a weekly or monthly or campaign basis, as well as receiving daily spotlists if you want to. Creatives of campaigns are also easily accessible and can be evaluated based on spotlists. So you see exactly where your competitors are running, whether they are having a high share of special placements or prefer certain EPGs (electronic programming guides).

Especially during highly competitive periods such as Christmas you want to stay on top of the segment and dominate for example the Share of Voice. TV Boost automates this process for you. As soon as a competitor achieves a higher SOV with his campaign, programmatic media such as inline video or DOOH are activated automatically and protect your market share from strong competitor campaigns. This way, your campaign can constantly adapt to the market. And during calmer times you save money to be able to react quickly when the storm arrives.