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With our Cockpit data we can run every analysis such as placement index analysis, channel or EPG rankings as well as track campaign performance and analyse past performances for your relevant profile. This allows you to plan for example your channel and daypart mix or special placements based on your specific audience's viewing behaviour reaching them in a more effective way via linear TV.

Track your reach and Share of Voice within your relevant brand profile to then push out digital or DOOH activities to boost your reach in a targeted way, be it locally or nationally, and push for dominating Share of Voice, especially during key sales periods such as Christmas, Easter, Back To School or Black Friday.

Your brand profile will also be built for our Apollo planning tool. By planning your TV campaign on behaviourally defined audiences you can drive maximum reach within your relevant audience and no longer need to rely on demographic proxies. With its algorithm Apollo combines precision targeting with effective reach in the relevant audience.

KPis such as reach, ad pressure, airings, minutes or gross spends of your own campaign and your competitor's campaign can be analysed almost immediately the next day since we feed yesterdays data into our Cockpit overnight and make it available the next morning. So we help you to stay on top of what is going on in your segment on linear TV. We also set up individual reports for you that allow you to track and monitor the market in an easy, fast and simple way. You can either receive these on a weekly or monthly or campaign basis, as well as receiving daily spotlists if you want to. Creatives of campaigns are also easily accessible and can be evaluated based on spotlists. So you see exactly where your competitors are running, whether they are having a high share of special placements or prefer certain EPGs (electronic programming guides).

Especially during highly competitive periods such as Christmas you want to stay on top of the segment and dominate for example the Share of Voice. TV Boost automates this process for you. As soon as a competitor achieves a higher SOV with his campaign, programmatic media such as inline video or DOOH are activated automatically and protect your market share from strong competitor campaigns. This way, your campaign can constantly adapt to the market. And during calmer times you save money to be able to react quickly when the storm arrives.